GAIN Career Day 2025: How Do I Find and Get the Job I Want?

Stand out in GovTech and GovCon by building a brand that gets you hired.

Panel Moderator: Allan Rubin – VP Segment Marketing, Granicus

Panelists:

• Stephen Ellis, Global Product Marketing Director, ServiceNow
• Kelli Hrivnak, Founder and Principal Recruiter, Knak Digital
• Sue Keith, Corporate Vice President, Landrum Talent

In today’s rapidly shifting GovTech and GovCon job market, standing out takes more than a strong résumé; it requires a clear, differentiated professional brand. As competition increases and roles evolve, marketers need to understand their value, communicate it clearly, and position themselves for the right opportunities.

This session explores how to build and strengthen your professional brand in a saturated market. Learn how to articulate your experience, leverage the right tools, and activate your network in a more intentional way. From navigating recruiter conversations to identifying the right growth paths and using AI thoughtfully—without losing the human element—you’ll walk away with practical strategies to stand out and land the role that aligns with your goals.

This course was presented at GAIN Career Day ’25, hosted by GovAcademy at the Carahsoft Conference and Collaboration Center in Reston, VA.