Data Obsession is Killing Creativity in Public Sector Marketing

Is B2G marketing becoming too focused on metrics at the expense of creativity? Five industry leaders debate where data helps, where it holds marketers back, and how to strike the right balance.

Presenter: Brandon Gilmore, Head of Public Sector Marketing, Claroty 
Panelists:

• Simone Woorward, Sr. Marketing Manager, Chainguard
• Andre Jones, Sr. Marketing Director, Cellebrite
• Brian Chidester, Global Head of Industry Strategy for Public Sector, Adobe
• Shayna Williams, Director, Field & Demand Marketing Programs, Optiv + Clear Shark

Has the push for measurable results made public sector marketing too predictable? Or are strict metrics, pipeline attribution, and ROI exactly what marketers need to demonstrate their value?

In this GAIN 2026 debate, Brandon Gilmore of Claroty joins Simone Woorward of Chainguard, Andre Jones of Cellebrite, Brian Chidester of Adobe, and Shayna Williams of Optiv + Clear Shark to take on one of B2G marketing’s biggest tensions: accountability versus creativity. With Analytics Purists on one side and Creative Champions on the other, the discussion challenges how marketers measure success, differentiate their brands, and balance performance expectations with compelling storytelling.

This course was delivered at GAIN 2026. GAIN is the premier B2G Marketing Conference, presented by GovExec.