Bold Claims, Kept Promises: Positioning That Holds Up in B2G

Build a brand government buyers believe in by turning bold positioning into credible claims backed by real results.

Presenter: Rachel Del Vecchio, Mission Engagement Lead, Rise8

In a crowded B2G market, bold claims are everywhere, but credibility is harder to earn. Government buyers are increasingly skeptical of generic promises, making it essential for marketers to build differentiation around what their organizations can actually deliver.

In this session, Rachel Del Vecchio shares how Rise8 built a distinctive market position around outcomes rather than outputs. Learn how consistent messaging across events, content, and earned media can strengthen brand credibility, and why aligning marketing promises with measurable results is essential to building lasting trust and competitive differentiation.

This course was delivered at GAIN 2026. GAIN is the premier B2G Marketing Conference, presented by GovExec.

How to develop bold, differentiated positioning grounded in your organization's actual capabilities
Why generic claims undermine credibility with government buyers
How to build a consistent market position through events, content, and earned media
How to use outcome-focused case studies to substantiate brand promises
How to align marketing messaging with operational delivery and customer results
How to strengthen long-term brand recognition and trust through consistent, credible communication