Think Liquid: Building AI Workflows That Actually Compress the B2G Marketing Cycle

Cut hours of B2G research and preparation into minutes with AI workflows that help your team work smarter without adding headcount.

Presenter: Geoff Livingston, Founder, Generative Buzz Incorporated

B2G marketing teams are under pressure to move faster, but much of their time is consumed by account research, campaign preparation, and daily planning. While many organizations focus on using AI to generate more content, the greater opportunity lies in automating time-intensive research and workflows that support better decisions.

In this hands-on workshop, Geoff Livingston introduces the Think Liquid framework for identifying high-value AI opportunities. Learn how to build reusable agency research briefs, improve campaign preparation, and create AI-powered workflows that reduce manual effort while keeping human judgment at the center of the process.

This course was delivered at GAIN 2026. GAIN is the premier B2G Marketing Conference, presented by GovExec.

How to identify B2G marketing workflows where AI can deliver the greatest time savings
How to build an AI-powered agency research brief covering priorities, contracts, and market intelligence
How to create reusable AI prompts and workflows that produce consistent research across teams
How to evaluate and refine AI-generated information through human review
How to use AI to streamline campaign preparation and account planning
How to set up a personalized daily briefing agent to organize meetings, priorities, and preparation