GAIN 2024: Partnering for Marketing Success

Drive stronger B2G marketing through strategic partner alignment.

Panel Moderator: Katie Hanusik, EVP Public Relations, REQ
Panelists:

• Tiffany Goddard, Vice President of Sales, Carahsoft
• Sieg Leahy, Senior Public Sector Field Marketing Manager, Okta
• Pilar Mejia, Senior Distribution Manager, Public Sector, GitLab

Effective partner marketing in the public sector is built on relationships grounded in shared understanding and aligned goals.

This panel explores how marketers can develop clear, cohesive marketing strategies that highlight combined value propositions tailored to government needs. Learn how to create and leverage co-branded materials and case studies that demonstrate proven success and compliance with government standards. The session also covers how to align on goals, share insights, and coordinate execution, ensuring consistent messaging and seamless collaboration across partners.

This course was presented at GAIN 2024, the premier B2G Marketing Conference hosted by GovExec in the DC Metro area each fall.