Why GEO is the new Front Door to Government Buyers + Winning AI Search

Make sure government buyers find your brand when they turn to AI for answers, not just traditional search engines.

Presenters: Chrissie Koeppen, SVP, Innovation, Yes&; Brian Chidester, Global Head of Industry Strategy for Public Sector, Adobe

Government buyers are increasingly using AI-powered search tools to research solutions, evaluate vendors, and inform purchasing decisions. As ChatGPT, Copilot, and other AI platforms reshape how information is discovered, traditional SEO alone is no longer enough to keep your organization visible.

In this session, Chrissie Koeppen and Brian Chidester share a practical framework for improving your organization’s visibility in AI-generated answers. Learn how to audit your current AI search presence, strengthen content credibility, and use structured data, authoritative sources, and consistent messaging to help government buyers find accurate information about your capabilities.

This course was delivered at GAIN 2026. GAIN is the premier B2G Marketing Conference, presented by GovExec.

How AI-powered search is changing the way government buyers discover and evaluate vendors
How to audit your organization's visibility across leading AI search platforms using free tools
The six key factors that influence whether your organization appears in AI-generated answers
How structured data, authoritative sources, and content freshness can improve AI search visibility
How to identify inaccurate, outdated, or missing information about your organization in AI search results
How to prioritize practical GEO improvements that strengthen brand visibility and credibility