GAIN 2024: Technology Policy Update for Marketers

Turn policy shifts into smarter B2G marketing and stronger pipeline decisions.

Presenter: Rob Efrus, Founder & CEO of Efrus Federal Advisors, LLC

Government policy doesn’t just influence the market; it defines it. This session breaks down how budget dynamics, election outcomes, and regulatory priorities directly shape federal technology buying decisions, and what that means for marketers in GovCon and GovTech.

From continuing resolutions and shifting fiscal priorities to emerging mandates in cybersecurity, AI, IT modernization, and FedRAMP, you’ll gain a clear understanding of the forces driving agency behavior. More importantly, you’ll learn how to translate policy insight into sharper positioning, stronger messaging, and more effective go-to-market strategies. This session also explores how to expand your marketing aperture, integrate policy expertise into your team, and address evolving expectations around vendor accountability—so you can better align with how government buyers actually think, evaluate, and purchase.

This course was delivered at GAIN 2024. GAIN is the premier B2G Marketing Conference, presented by GovExec. It happens in the DC Metro area each Fall.

How federal budget dynamics and policy decisions shape technology buying behavior
The impact of continuing resolutions and election outcomes on government spending priorities
Key policy-driven technology pillars including cybersecurity, AI, IT modernization, and customer experience
Why FedRAMP and compliance requirements are now critical for market entry
How to incorporate policy insight into your marketing and go-to-market strategy
How to strengthen messaging by aligning with how government buyers evaluate solutions
The growing importance of vendor accountability and liability in software security