Biography

Nationally recognized federal marketing executive. Successful track record in supporting capture of multi-million dollar transactions on behalf of enterprise IT vendors. Extensive experience in representing software vendors before the Congress and the White House/Office of Management and Budget. I specialize in helping clients understand how to leverage the congressional oversight process in support of deal-related outcomes. These outcomes can be either strategic (e.g., advocating the need for favorable bill and/or report language that gets written into law) or tactical (e.g., advocating the need for a congressional input into a federal agency's decision making process).

Specialties: Consulting with technology vendors to develop and execute federal (Congress/White House) government relations strategies. Aligning client offerings with statutory requirements and executive directives. Assisting clients with public/private competitions managed under OMB Circular A-76. Helping IT vendors add a "top down" dimension to ongoing sales operations. Current areas of emphasis include: cybersecurity, cloud computing (SaaS, IaaS, PaaS), data center consolidation, Big Data/data storage, and advocacy of private (vs. federal) data center capabilities.

Here's a good overview of how I leverage my experience and leadership skills to advantage my clients in the Federal IT marketplace: https://federalnewsnetwork.com/leaders-and-legends/2021/02/efrus-federal-advisors-ceo-explains-how-to-create-results-oriented-environment/

Courses

Marketing

GAIN 2024: Technology Policy Update for Marketers

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Free

• 1 Lessons
• 0 Students