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DO YOU KNOW WHERE TO PLACE YOUR NEXT PARTNER INVESTMENT?
Public Sector PartnerMark™ by GovAcademy
PartnerMark™ is GovAcademy’s evidence-based standard for the capabilities, practices, and measures that influence partner marketing performance. It provides a consistent benchmark for understanding how a technology company’s partner marketing model compares against public sector standards.
The partner marking standard for public sector.
Performance data only tells part of your partner marketing story.
Revenue. Pipeline. MDF utilization. Campaign activity. Leads.
These measures show results and activity.
What they don’t always show is whether the capabilities, readiness, alignment, and operating practices needed to sustain stronger performance are in place.
What does success look like when partner marketing is operating the way it should?
Benchmark what strong partner marketing requires.
PartnerMark™ provides consistent public sector benchmarks across six weighted pillars and 35 scored dimensions covering the capabilities, practices, and measures that influence partner marketing performance.
That public sector context gives teams a stronger basis for understanding current performance and where improvement may be needed.
01
Partner Marketing Performance
Activation, demand creation, sales handoff, and pipeline impact.
02
Measurement Intelligence & Management
Buyer-journey visibility, attribution, partner performance, and optimization.
03
Public Sector Knowledge & Experience
Ability to engage, convert, and support public-sector buyers.
04
Partner Commitment & Mindshare
Commitment, co-investment, strategic engagement, and technology-company mindshare.
05
Technology Company partner marketing model
Segmentation, alignment, and differentiated support for partner activation.
06
Technology company investment, resources & optimization
Resources, investment, and infrastructure supporting continuous performance improvement.
A shared fact base for better decisions.
Partner marketing, channel and sales leaders often evaluate performance through different lenses.
PartnerMark™ gives teams a common standard for evaluating partner marketing performance, identifying improvement opportunities and aligning around what strong public sector partner marketing requires.
One benchmark.
A common standard for evaluating performance.
A sharper view of where to act, where to invest, and what to strengthen next.
Strategic importance does not always equal marketing potential.
Not every partner is equally positioned to turn additional marketing support into a stronger contribution.
PartnerMark™ makes that difference measurable.
PartnerMark™ defines the benchmark.
Licensed PartnerMark™ organizations apply that standard to help public sector partner teams evaluate performance, identify opportunities and determine what to prioritize next.