GAIN Career Day 2025: Keynote – How the Role of the B2G Marketer is Evolving

Future-proof your role as AI reshapes the B2G marketing landscape. 

Presenter: Katharyn White, Head of Marketing, Google Public Sector

The role of the B2G marketer is changing fast. In today’s GovTech and GovCon landscape, AI is reshaping how work gets done, how quickly products come to market, and how buyers engage. From task-level automation to AI agents entering the workflow, the pace of change is accelerating beyond what traditional approaches can support.

This keynote explores what the AI shift means for marketers and how to stay ahead of it. Learn how to rethink your role, build the skills needed for the next era of B2G marketing, and operate more effectively in a high-velocity environment. From understanding how AI is transforming execution to redefining how marketers create value, this session provides a forward-looking perspective on what it takes to remain relevant and competitive in a rapidly evolving landscape.

This course was presented at GAIN Career Day ’25, hosted by GovAcademy at the Carahsoft Conference and Collaboration Center in Reston, VA.