GAIN 2024: Disruptors Panel – Roadblocks and Accelerants to Growth

See the drivers and roadblocks to B2G growth, and turn disruption into opportunity.

• Kelly Amacher, Strategic Partnerships, NBC
• Brian Chidester, Head of Industry Strategy, Public Sector, Adobe
• Lauren Franco, Director of Public Sector Marketing, Nutanix

In a market full of twists and turns, how do you leverage the unexpected or mitigate its impact? From layoffs and budget fluctuations to influencers, AI advancements, and election cycles, these disruptions can either hinder growth or create opportunity. Success depends on building marketing strategies that are both resilient and adaptable, allowing you to seize opportunities while navigating risk. Join us for a dynamic discussion on how to not just weather the disruption, but use it to drive growth—packed with practical insights and real-world perspective.