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Christina Morrison
2 Courses • 2 StudentsBiography
I am passionate about impacting business objectives by creating and executing innovative go-to-market strategies for cutting edge high-technology companies. I believe business success comes from a strong marketing strategy and leveraging marketing tactics that generate demand & revenue. I feel fortunate that my career has allowed me to utilize my highly energetic and pro-active relationship building work style to leverage cross functional resources as well as develop, prioritize, and execute multiple projects at the strategic and tactical level.
Today marketing is no longer a cost center but drives revenue and pipeline in partnership with sales. I'm very proud of my successful track record and the partnerships I've been able to build with sales leadership over two decades of experience in IT. I enjoy driving analytical, revenue-driven marketing strategy resulting in lead and demand generation via integrated plans that encompass programs, digital and social marketing.
