Modernizing Public Sector Partner Marketing

Turn complex partner ecosystems into stronger growth engines through better alignment, smarter programs, and measurable business results.

Presenter: Karen Newnam, Principal, Head of Partner Growth, Government Business Results

Panel: Cierra Boyer, Senior Marketing Manager, Carahsoft; Tim Hall, Director, Alliances, Blackwood; Dana Dobson, Partner Marketing Manager, Splunk, a Cisco Company

Public sector partner marketers face growing pressure to generate pipeline, prove ROI, and coordinate programs across complex ecosystems of vendors, distributors, and partners. When priorities, processes, and expectations aren’t aligned, even promising partnerships can struggle to deliver results.

In this interactive panel, Karen Newnam, Cierra Boyer, Tim Hall, and Dana Dobson share practical strategies for improving collaboration across the partner ecosystem. Learn how stronger planning, communication, enablement, and shared measurement can reduce friction, improve partner engagement, and turn partner marketing into a more effective driver of business growth.

This course was delivered at GAIN 2026. GAIN is the premier B2G Marketing Conference, presented by GovExec.

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