GAIN 2024: Government Marketing Career Growth

From marketer to leader: what drives career advancement in government marketing. 

Panelists:

• Stephen Ellis, Director of Public Sector Product Marketing, Global Defense, ServiceNow
• Allan Rubin, Vice President, Segment Marketing, Granicus

Many great marketers excel in managing events and budget spreadsheets, but advancing their careers can be far more challenging. How can you move from associate to manager, to director, or even head of marketing? What’s the right path? Who are the decision makers? How is this done internally? When is it time to move on?  This panel explores the keys to personal and professional growth, designed to help you architect and navigate those difficult questions and unlock the next level in your marketing career.

This course was presented at GAIN 2024, the premier B2G Marketing Conference hosted by GovExec in the DC Metro area each fall.