20 Tips in 20 Minutes

Turn every B2G event into a stronger pipeline, visibility, and relationship-building opportunity.

Presenters:  Mark Amtower, Managing Partner, Amtower & Company, and Lisa M. Sherwin Wulf, Founder & Marketing Consultant, LSW Marketing 

Events remain one of the most powerful ways to build relationships, generate pipeline, and strengthen visibility in GovCon, but success requires more than showing up with a booth and a banner. From promotion and staffing to follow-up and content repurposing, high-performing event strategies require intentional planning, coordination, and creativity.

In this fast-paced session, Mark Amtower and Lisa M. Sherwin Wulf share practical strategies for maximizing event impact across every stage of the process. Learn how to improve event promotion, leverage social media more effectively, drive booth engagement, capture valuable content, and extend the life of your event long after it ends.

You’ll also explore how AI tools, ABM tactics, stronger follow-up processes, and smarter event planning can help improve ROI while creating more meaningful engagement opportunities across GovCon audiences. This course was delivered at GAIN 2025. GAIN is the premier B2G Marketing Conference, presented by GovExec.