GAIN 2024: Uniting Sales, BD, Executive, and Marketing to Accelerate Growth

Turn LinkedIn into a coordinated growth engine by aligning sales, BD, executives, and marketing.

Presenters: Lisa M. Sherwin Wulf, Founder & Marketing Consultant, LSW Marketing
Mark Amtower, Managing Partner, Amtower & Company

LinkedIn is one of the most powerful tools for reaching and influencing public sector decision-makers, but only when teams use it with intention and alignment. In this session, Lisa M. Sherwin Wulf and Mark Amtower outline how sales, business development, executives, and marketing can work together to turn LinkedIn into a consistent driver of growth.

You will learn how to research and engage the right prospects, strengthen your organization’s presence, and execute content and event strategies that extend visibility over time. The session also covers how to build internal momentum, set realistic expectations, and create repeatable habits that lead to stronger engagement and long-term results.

This course was delivered at GAIN 2024. GAIN is the premier B2G Marketing Conference, presented by GovExec. It happens in the DC Metro area each Fall.

Why LinkedIn is a critical platform for public sector marketing and business development
How to identify and research the right prospects using LinkedIn tools
Best practices for building meaningful connections and avoiding generic outreach
How to align sales, BD, executives, and marketing around a shared LinkedIn strategy
Ways to strengthen company and employee presence through branding and content
How to optimize posts and engagement to work with the LinkedIn algorithm
How to plan and extend event visibility before, during, and after through LinkedIn
How to build consistent habits and internal engagement to drive long-term success