GAIN 2023: Pipeline Power: Maximizing B2G Effectiveness

Drive B2G campaign effectiveness in this fast-paced course for marketers.

Presented by Juliana Slye, CEO of Government Business Results, LLC, and Molly Tomevi, Director of Marketing at Carahsoft Technology Corp., at the GAIN 2023 conference, this session is packed with actionable insights and proven tactics to enhance GovTech marketing strategies and drive MQL to SQL conversion.

GAIN 2023 is the premier B2G Marketing Conference hosted by GovExec in the DC Metro area each fall. (For more information on GAIN, please visit: https://www.govacademy.io/GAIN.)

Understand the distinctive stages of the GovBuyer's Journey, how it and why it differs from the commercial buyer's journey
Learn how to navigate the GovBuyer's Journey and the effective strategies for touchpoints that convert MQLs to SQLs
Discover the importance of multi-channel campaigns and content syndication.
Gain insights into best practices for digital and physical marketing touches
Explore real-world case studies and examples from leading GovTech campaigns