GAIN 2024: Pipeline Endgame – Smart Marketing & the Small Business Cliff

Navigate the small business cliff with a smarter B2G marketing strategy. 

Marketing in the B2G space is challenging – but for small firms scaling quickly, it becomes even more complex. Graduating from a small business designation is a major milestone, but it brings new pressures, from competing with industry giants to rethinking your marketing and communications strategy.

This session brings together senior leaders who have successfully navigated the “small business cliff,” sharing how they punched above their weight class and won against the big kids on the block.

This course was presented at GAIN 2023, the premier B2G Marketing Conference hosted by GovExec in the DC Metro area each fall.