Follow the Money: Spending, AI and the New Government Buyer

Discover where federal dollars are flowing, how agency priorities are shifting, and what emerging spending trends mean for B2G marketing and growth strategies.

Presenters: Frank Konkel, Editor-in-Chief, GovExec; Tim Hartman, Senior Advisor, GovExec

Federal spending priorities are changing, creating new opportunities and challenges for companies serving the government market. For B2G marketers, understanding where agencies are investing, how procurement practices are evolving, and what these shifts mean for government contractors is essential to staying competitive.

In this GAIN 2026 session, Frank Konkel, Editor in Chief at GovExec, and Tim Hartman, Senior Advisor at GovExec, examine federal contracting trends, agency spending patterns, and the growing influence of artificial intelligence on government operations and procurement. They explore changing investments across defense and civilian agencies, evolving acquisition practices, and the importance of aligning marketing strategies with government priorities. The discussion also highlights how trusted data, compelling case studies, and demonstrated mission outcomes can help organizations strengthen their positioning and identify new opportunities.

This course was delivered at GAIN 2026. GAIN is the premier B2G Marketing Conference, presented by GovExec.