Beyond Buzzwords: Practical and AI Automation for the B2G Marketer

Stop wasting hours on repetitive marketing tasks and learn how to use AI and automation to scale your impact without growing your team.

Presenter: Andrea Atkins, Sr. Marketing Manager, Integrated Campaigns, Google Public Sector

Marketing teams are being asked to do more with less while managing an endless stream of content, research, and stakeholder requests. AI and automation offer a practical way to reduce manual work, streamline workflows, and scale marketing efforts without adding headcount.

In this session, you’ll learn a simple framework for combining AI and automation to create smarter, more efficient workflows. Explore real-world use cases for content repurposing, newsletter creation, lead generation, and research automation—and discover how small workflow improvements can create significant time savings and business impact.

This course was delivered at GAIN 2025. GAIN is the premier B2G Marketing Conference, presented by GovExec.