Biography

Samantha Hermes is a Marketing Director at Carahsoft Technology Corp., where she develops and leads go-to-market strategies that connect leading technology providers with public sector buyers. With more than 14 years of experience in government technology marketing, she specializes in helping organizations navigate the evolving priorities of federal, state, and local agencies through integrated marketing programs that build awareness, generate demand, and accelerate partner growth. 

At Carahsoft, Samantha oversees marketing strategy for leading technology manufacturer partners and multiple technology portfolios, including Customer Experience & Engagement, Geospatial, Law Enforcement, Smart Cities, Emerging Technologies, and more. She works closely with technology vendors, industry partners, and public sector organizations to develop campaigns, events, and thought leadership initiatives that align with mission-driven government priorities. 

Throughout her career, Samantha has led thousands of successful marketing initiatives, including executive summits, multi-vendor campaigns, digital demand generation programs, and strategic partnerships with leading public sector media organizations. She is particularly passionate about translating shifting government priorities into actionable marketing strategies that help technology companies better engage public sector decision-makers. 

Beyond her portfolio responsibilities, Samantha has championed several company-wide initiatives at Carahsoft, including establishing the organization's Continuing Professional Education (CPE) accreditation program and leading professional development efforts for the company's 300+ member marketing organization. She is recognized for her collaborative leadership, strategic thinking, and ability to bring together partners across the public sector technology ecosystem.

Courses

Marketing

When the Message Changes, But the Mission Doesn’t

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$35.00

• 1 Lesson
• 0 Students