Biography

Aaron Heffron brings more than 20 years of experience in research and analysis across government, technology, telecommunications, media and trade associations. Before joining Market Connections, he worked with The NPD Group, where he connected syndicated consumer data with federal, state and local government agencies and helped establish early public-private partnerships with the U.S. Department of Commerce to strengthen economic indicators and data collection.

Previously, Aaron served as Senior Vice President of Public Affairs Research at Harris Interactive. His work included facilitating a multi-continent strategic planning initiative for the U.S. Department of State, leading product trials for the Open Mobile Video Coalition, and conducting focus groups with First American communities in Alaska and South Dakota.

Courses

Marketing

Driving Familiarity Through Media Engagement

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