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LIVE 60-MINUTE WEBINAR AUGUST 12, 2026 | 12:30 PM ET
Inside the Federal Workplace: Navigating Culture, Context & Change
What Every GovCon and GovTech Professional Needs to Know, but No One Teaches
The federal workplace has changed. Earning trust now requires a better understanding of what is shaping federal decisions.
Federal teams are operating under new pressures, tighter capacity, and greater scrutiny. For GovCon and GovTech professionals, understanding that environment can be the difference between building credibility and losing it before the conversation gets started.
DATE
August 12, 2026
TIME
12:30 PM ET
FORMAT
Live Webinar
What is Shaping Federal Decisions Now
GovCon and GovTech professionals are entering conversations with federal teams that are under more pressure, operating with less capacity, and making decisions in a rapidly changing environment.
In this free webinar, federal workplace expert Mika Cross will show how culture, context, power, people, and workplace change shape federal decisions and conversations.
Attendees will learn how to ask smarter questions, position more effectively, and build credibility faster. The session is designed for sellers, marketers, partner teams, capture professionals, executives, and anyone working with government.
What You'll Learn
Understand What Shapes Federal Teams
See how workforce change, leadership transitions, capacity pressures, and mission demands influence federal decisions and conversations.
Read the Environment More Accurately
Learn how culture, context, power, and people affect what government teams say, what they do not say, and how they respond to industry.
Engage With Greater Credibility
Ask smarter questions, position your value more effectively, and avoid the language and assumptions that can weaken credibility.
Meet the Experts
Mika Cross
CEO, Strategy @ Work
With decades of experience advising public- and private-sector organizations, Mika helps participants understand how government culture, risk, accountability, and organizational dynamics shape buyer behavior and decision-making.
Juliana Slye
CEO, Founder & Chief Public Sector Strategist, GBR
Founder, GovAcademy.io
Bringing more than 20 years of public sector growth experience, Juliana connects B2G strategy, marketing, sales enablement, and professional development to help teams build stronger, more effective government market programs.
Continue the Conversation
Go deeper at the August 27 GovAcademy in-person workshop.
From Vendor to Trusted Advisor:
Leveling Up B2G Sales Conversations for a Changed Public Sector Market
Mika Cross, Craig Bowman, Senior Vice President at Trellix and author of CRAFT, and James McKenna, VP at Leadership Connect, will lead a full-day, in-person workshop focused on understanding government buyers, reading account signals, and leading more credible public sector sales conversations.
Ready to Better Understand the Federal Workplace?
Register for the free webinar and get a clearer view of what is shaping federal teams now.
August 12, 2026 | 12:30 p.m. ET | Live online